His first memorable candy project was making a machine that allowed for lollipop sticks to be inserted automatically into candies. Just Born was started by Sam born, who moved to the US from Russia in 1910 He is also the inventor of Hot Tamales and Peeps. This has not been confirmed by Just Born Inc, so this is largely an urban myth. The name of the candy is a bit of a mystery but some people think that the candy name might have been related to a comic strip at the time called Mike and Ike (They Look Alike). Has made sure that the classic design of this yummy treat has not been changed too much over the many years that is has been on the market.

The same company still sells these products and Just born inc. Hot Tamales, which are made by the same company, are shaped in the same way and offer the same health benefits. These are easy to grab in handfuls and snack on and they have the added benefit of being kosher candy and gluten-free. This is a simple candy with a simple design that is still very satisfying. Mike and Ike are oblong in shape and are fruity and chewy.